I agree with every word of this post. AND, I think the implications go far beyond content strategy (a term which I think became outmoded a long time ago, and which I try to avoid being associated with professionally). Most brands are terrified of having and expressing a point of view on any platform in any context, but they don't even know they're terrified because it wouldn't occur to the leadership that they even could have a perspective. The brands that do operate this way stand out effortlessly because they stand for something. Thanks for writing this! Inspiring thoughts.
Woah Rama… bars! Fearless callout of the hollow state of content creation. And like zero unproductive cynicism just sharp insights and solutions. This was hella good!
As a content strategist, I support and agree with this piece. And I fully support the following “In the retention economy, you don’t win by posting more — you win by making it count.”
Really great points, it will just be hard to get this across at CMO level, cause in the end they work with reach / engagement / CTR, and retention is so hard to measure (I also sometimes wish we wouldn’t have to make everything measurable).
I agree with every word of this post. AND, I think the implications go far beyond content strategy (a term which I think became outmoded a long time ago, and which I try to avoid being associated with professionally). Most brands are terrified of having and expressing a point of view on any platform in any context, but they don't even know they're terrified because it wouldn't occur to the leadership that they even could have a perspective. The brands that do operate this way stand out effortlessly because they stand for something. Thanks for writing this! Inspiring thoughts.
every point in this was unbelievably good and poignant, Rama. Thank you.
i'm so happy this resonated with you!
Woah Rama… bars! Fearless callout of the hollow state of content creation. And like zero unproductive cynicism just sharp insights and solutions. This was hella good!
omg thank you Amir! i hope you are well!
As a content strategist, I support and agree with this piece. And I fully support the following “In the retention economy, you don’t win by posting more — you win by making it count.”
Merci, bonsoir. ✌🏽
thank you my Yara. aurevoiiiiir!
omg yes! glad someone says it
"Build trust, not traffic.
You don’t need a funnel. You need a spine." <-- bars!
tysmmmmm!
This is so true. Such an important point and very well said. Thank you!
Really great points, it will just be hard to get this across at CMO level, cause in the end they work with reach / engagement / CTR, and retention is so hard to measure (I also sometimes wish we wouldn’t have to make everything measurable).
they will have no choice but to comply :)