why data-driven everything is killing creativity

we’re not in an insight economy. we’re in an inference crisis.

It’s funny. The more data we have, the less we seem to know what to do with it.
I say that as someone who’s spent years inside this world — building models, cleaning pipelines, training algorithms, re-explaining what correlation actually means to teams who just want a chart to back their pitch.

And I’ll say something I probably shouldn’t: The current stat…