building something you don’t understand

aka The Study turns 5!!!!!!

7 hrs ago • 

Rama Sow

6

dear louise

on louise trot­ter, bottega’s quiet revolution, and the rise of grown-woman fashion

Oct 5 • 

Rama Sow

2

September 2025

stop calling everything a trend

Marketers have turned “trend” into a catch-all for memes, vibes, and hype. However, that laziness makes the word useless.

Sep 29 • 

Rama Sow

14

2

my FORUM opening

CONTEXT : This is the opening I gave this morning at FORUM, a design conference organized by Caserne that I had the chance to host.

Sep 6 • 

Rama Sow

6

August 2025

la crise du courage

on a du talent. mais est-ce qu’on a encore du courage?

Aug 24 • 

Rama Sow

10

11

July 2025

tennis is life (quite literally)

to put it simply.

Jul 29 • 

Rama Sow

9

8

le bordel organisé

What Marseille taught me about rhythm, resistance, and refusing to be polished.

Jul 25 • 

Rama Sow

4

June 2025

are you still there?

How to protect your brain from AI (before it turns into jello).

Jun 27 • 

Rama Sow

4

the translator class is winning

When proximity becomes product — and culture gets sanitized.

Jun 22

3

1

la crise des médias québécois est bien réelle.

Pourquoi la culture québécoise ne doit plus chercher à se protéger, mais à s’insérer.

Jun 21 • 

Rama Sow

7

4

May 2025

scale the truth.

In a world full of noise, truth is the only signal.

May 14 • 

Rama Sow

8

2

what I got wrong about the middle

My friend hated my last Substack.

May 9 • 

Rama Sow

3